Broaden your Horizons

Learning Through the Lens of Sport™

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Previously StubHub and 76er; Co-Founder and CEO

Professor and Associate Dean
Haas School of Business

Co-Chair, Entertainment,

Sports, and Media

SIdley Austin

Broaden your Horizons

Learning Through the Lens of Sport™


Lens of Sport™ was founded by a world-class team with leadership experience in higher education, private equity, and the sports industry.

Our mission is to teach better by creating accredited and certificate courses through the lens of sport™. We launched our first courses in business in 2019 with the UCLA Anderson School of Management, which became the first top-ranked business school to offer accredited undergraduate courses online.

A unique approach to teaching with examples from the sports world.

In partnership with universities and sports industry leaders, we offer traditional courses brought to life using real-world sports case studies, examples, and appearances from high profile leaders within the global sports industry (current and former owners, team management, coaches, athletes, and executives from sports-focused businesses)

Lens of Sport™ combines engaging curricula, “Hollywood meets Harvard” production of course content, and access to thought leaders from the global sports industry. We offer accredited degree and certificate programs for all learners – athletes and non-athletes.

  • Bachelor’s Degree in Business Track: First two years through Lens of Sport™ with a concentration in the global sports industry. Final two years at the University of California and California State University systems or future Academic Partners.
  • Certificate Program Track: One-year program inclusive of internships / field study projects that positions learners for entry-level positions in the high-demand global sports industry – e.g., facilities management, sales, customer support, IT, and logistics.

Learn from prominent faculty

Thought leaders in the business of sports


Learn from top insiders

Guest lecturers in earlier courses

More engaging courses

Presented by | Mark Francis

Lecturer of Sports Business, UCLA Anderson

Get insights and theories

Presented by | Charles Baker

Co-Chair of Sports Industry Group, Sidley Austin

Learn about latest trends in sports business

Co-Founder and CEO,

(Previously Executive at StubHub and 76ers)

Exciting course options at the Bachelor’s level

Presented by | Mark Francis

Lecturer of Sports Business, UCLA Anderson and students

Access to sports industry leaders

Presented by | Ned Colletti

MLB Executive & Former LA Dodgers GM

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